Well, here’s the truth: all agencies are basically the same.
Everyone will tell you that creative comes first. They’ll say that their work is grounded in Solid Strategic Thinking™. They all say they don’t focus on awards but that they can never find time to dust the trophy case #humblebrag. Everyone has the relaxed, pet-friendly workplace culture. Our offices are all overrun with dogs, cats, chickens, children, and turtles. And yet nothing ever poops on our carpets! Yes, life at every agency is a magical utopia.
And, yes, we all come up with amazing ideas.
And, yes, we all come up with some real stinkers. Please do not look in our recycling bins.
Yep, all that applies to us. And them. We really are 99% identical.
What makes up the difference? Consistency.
Despite being mostly the same, not every agency builds relationships to create compatible clients, finds hidden gems to hire, or consistently produces breakthrough work that moves the bottom line.
Every. Single. Time.
Now here’s the part where you either call baloney or
decide to join us on the spot: that consistency?
It comes from saying NO.